In South America, a continent full of vitality and opportunities, competition in the mobile phone market is fierce. Major brands are pulling out all the stops to secure a share of this vast market. So, which mobile phone brands stand out and become the favorites of South American consumers? Today, let's take a closer look at the best-selling mobile phone brands in South America.

Samsung: A veteran powerhouse, firmly in the top spot

Samsung, a renowned brand in the global mobile phone market, is also incredibly popular in South America. According to the latest research released by Canalys, Samsung's shipments in South America will reach 42.9 million units in 2024, a year-on-year increase of 12%, maintaining its top position with a 31% market share.

Samsung's outstanding performance in the South American market is closely related to its extensive product line. From the entry-level Galaxy A05 to the mid-range Galaxy A35 5G and the premium flagship Galaxy S24 series, Samsung caters to the diverse needs of different consumer groups. The affordable low-end A series models are particularly popular. In the third quarter of 2024, sales of A series phones priced under $200 surged 42% year-over-year, accounting for 40% of Samsung's shipments.

Motorola: A Legacy, Continued Strength

Motorola, a long-standing player in the mobile phone industry, has also performed well in the South American market. Despite a 4% year-over-year decline in shipments in 2024, it still maintained second place with 22.8 million units shipped, representing a 17% market share.

Motorola's success in the South American market is largely due to its precise market positioning. Targeting South American consumers' demand for mid-range and low-end phones, the brand has launched a series of highly cost-effective products, such as the moto G04, moto G24, and moto G54. These phones are not only affordable but also offer excellent performance and consistent quality, making them popular among local consumers. For example, the moto G04 and G24, both priced around 1,000 yuan, were both included in the top 10 best-selling phones in South America in 2024, each with a 3% market share.

Xiaomi: Coming from behind, with unlimited potential

In recent years, Xiaomi has performed exceptionally well in the South American market. In 2024, Xiaomi's shipments increased by 20% year-on-year to 22.7 million units, further narrowing the gap with Motorola, with a market share of 17%.

Xiaomi's rapid rise in the South American market is driven by its reputation as the "price-performance king." For example, the Redmi 13C 4G boasts a 4% market share in South America and is the only domestically produced phone to make the global best-selling list, ranking eighth with a 1.5% market share. The Redmi Note 13 4G also saw strong sales in South America, capturing a 2% market share. In China, the 5G version of this phone starts at just 899 yuan. In addition to its competitive pricing, Xiaomi has also actively engaged in local production, with growth in its locally assembled phone business in Argentina significantly boosting the brand's growth in South America.

Transsion: King of Africa, Blooming in South America

Transsion, a leading brand in the African market, has also been making a name for itself in South America in recent years. In 2024, Transsion secured its fourth place in Latin America with a 40% growth rate, shipping 12.8 million units and holding a 9% market share.

Transsion's success in South America stems from its deep understanding and precise grasp of the local market. The brand has launched a series of phones tailored to the preferences and needs of South American consumers. For example, Transsion phones typically feature large batteries, excellent camera features, and a wealth of customization options, all of which are highly sought after by South American consumers. Transsion also actively conducted local marketing activities to enhance its brand awareness and reputation.

Honor: A rising star with impressive performance

Honor, a rising star in the mobile phone industry, has achieved impressive performance in the South American market. In 2024, Honor entered the top five for the first time, achieving a year-on-year growth of 79%, with shipments reaching 8 million units and a market share of 6%.

Honor's rapid growth in South America is primarily driven by its rapid expansion in Central America, where year-on-year growth exceeded 200%. Honor has successfully captured the attention of South American consumers by launching a series of cost-effective and well-equipped mobile phones. For example, some Honor models launched in Central America and the Caribbean feature high-pixel cameras, a smooth system experience, and stylish designs, meeting the diverse needs of local consumers.

The South American mobile phone market is flourishing, with established players like Samsung and Motorola continuing to make inroads, while emerging brands like Xiaomi, Transsion, and Honor are also gaining market share. This is undoubtedly a good thing for consumers, as fierce competition among numerous brands has resulted in a wider selection of high-quality, affordable phones. So, which of these best-selling phone brands in South America is your favorite? Feel free to share your thoughts in the comments section!